Lydia Bolton

Client

Lydia Bolton

Project Scope

Visual Identity Refresh /
Website Design + Development

Challenge

Lydia came to me in need of a brand refresh, to elevate what was already there, and give her previous DIY identity a little more finesse and direction. As the Lydia Bolton brand continues to grow, it was essential that all offerings were clearly showcased on her website, the LB community could easily find all that was on offer (garments, workshops and events), and that the core LB messaging was presented proudly.

Solution

Simplifying the original Lydia Bolton logo and developing a core brand colour palette, type suite and collection of floral icons has allowed the Lydia Bolton brand to come together clearly and consistently, while reflecting the core values and overall ethos of LB. Lydia’s website now clearly showcases her vast portfolio of up-cycling workshops, sustainability inspired events and brand collaborations, alongside her ever growing range of iconic LB garments made from unwanted textiles – a digital HQ for the sustainability powerhouse that is Lydia Bolton.

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