Junk Ldn
Client
Junk Ldn
Project Scope
Visual Identity Design
About The Project
After successfully growing Junk Ldn for several years, founder Celia decided she wanted to up level her brand. Her DIY identity was no longer making the cut and she knew she wanted something more considered and impactful to connect with her audience.
With a continuously growing and loyal customer base, she knew she didn’t want something that felt a million miles away from what she’d been working with, equally she knew the brand needed a new lick of paint to freshen it up!
It was also crucial that the new brand look was versatile enough to compliment each new collection, with colours that felt universal without feeling overwhelming, and an overall vibe which linked back to her brand origin story (born in Bali) without being overly tropical as this wouldn’t feel aligned with every collection.
The developed brand look is bold, striking, filled with confidence and a sense of adventure, while still honouring the slow-paced, eco-conscious foundations of the brand.
Lovely Words From My Lovely Client
“Abi was so amazing to work with and I couldn’t be happier with the results of our rebrand!
I came to Abi with only a vague idea of what I wanted the new branding to look like. I was struggling with a bit of an identity crisis with the overall vibe / feeling of my brand and was worried I wouldn’t be able to explain the vision I had in my head property to a designer. However Abi was so great and got me to fill out a questionnaire that helped with clarity on the brands identity and then developed 2 different routes for me to sit with. It was super helpful to see different options and helped me to get so much needed clarity on the vibe I wanted!
She got the brand's personality in the new branding and was lovely to work with. She made any tweaks that I asked for even if we didn't end up going with them and I couldn’t be more in love with the new branding and branding guidelines she gave me! Thank you so much. I can't wait to work on future projects together!”
