Axe+Saw
Client
Axe+Saw
Project Scope
Visual Identity Design / Social + Presentation Templates
Challenge
Founder Rachel came to me towards the end of 2022 as Axe+Saw had outgrown it’s previous brand identity and was in need of a new look to reflect the recent growth of the London based PR, Strategy and Inclusive Marketing Agency. My job was to establish a bold and energetic visual identity for Axe+Saw which better represented the brand’s current personality, goals and audience.
Solution
Axe+Saw’s new identity all revolved around the concept of let the type do the talking – a phrase which later evolved into ‘Let The Hype Do The Talking’, providing a tagline to proudly showcase what Axe+Saw are all about. Delivering purpose-driven communications for brands, organisations and individuals who are making their mark on the world, Axe+Saw needed a new visual identity to help them stand out as the loud and proud agency the are within a crowded digital space. Alongside core brand identity visuals, I also created social asset and presentation deck templates to ensure brand consistency across customer touch points.
